Not everyone understands or believes in the value of social selling. Perhaps they are too busy to learn a new process, or just want to stick to the sales tactics they have always used. Whatever the reason, executing social selling strategies can run into big obstacles.
Since it is such a powerful tool to attract and engage customers, it pays for proponents of social selling to take steps to "sell" it to the ones in the company who don't quite embrace it. If you see the benefits of social selling, but your powers-that-be haven't grasped it yet, here are some DO'S and DON'TS to sell social selling.