Selling Social Selling to Others In Your Company: the DO'S and DON'TS

Posted by George Irish on April 29, 2016

Not everyone understands or believes in the value of social selling. Perhaps they are too busy to learn a new process, or just want to stick to the sales tactics they have always used. Whatever the reason, executing social selling strategies can run into big obstacles.

Since it is such a powerful tool to attract and engage customers, it pays for proponents of social selling to take steps to "sell" it to the ones in the company who don't quite embrace it. If you see the benefits of social selling, but your powers-that-be haven't grasped it yet, here are some DO'S and DON'TS to sell social selling.

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Topics: social marketing, b2b lead generation, social selling

Bank Marketing Ideas That Help You Stand Out: Social Media Contests

Posted by Lindsay Borgen on June 23, 2015

When it comes to bank marketing ideas, a novel approach that helps to expand your brand presence online is a social media contest. Creating a social media contest will attract new customers and increase customer engagement with the bank, which in turn significantly grows your active online audience. Best of all, these benefits are achieved organically when a social media contest is strategically and efficiently created. This article provides you key tips to keep in mind when creating a social media contest to ensure you meet your audience engagement and growth goals.

A Contest Should Focus on Organic Promotion to Achieve Marketing Success

A key facet to understand about social media marketing is that campaigns are most successful by focusing on organic growth, and there are several great ways to achieve this. One way is to encourage users to share the contest. A great contest will get users excited about winning, and this will result in them doing a lot of the marketing legwork for you. They will share the contest details on their social media platform of choice and other users will then check out the contest and do the same.

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Topics: Social Media, social marketing, Financial Marketing, Digital Marketing, Social Media Contests

Live Facebook News Feed: Dig'em Frog Wants Kellogg's® Honey Smacks® cereal

Posted by strategisadmin on October 1, 2014

You’ve liked brands, you’ve written on their wall, and coming soon, you’ll “want” some of the products they have to offer. The ubiquitous social networking site has been rumored to be testing a “Want” button that will allow brands to gauge how desirable their products are. This is another stride that both Facebook and retailers are taking to enhance the E-commerce side of social media.

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Topics: Social Media, Brands, Facebook, social marketing, Like button, E-Commerce, Want button

Is There Such Thing as a Dark Art for Social Entrepreneurs?

Posted by strategisadmin on October 1, 2014
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Topics: Inc., Susan G. Komen for the Cure, social marketing, social entrepreneurship

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