With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types of digital marketing strategies for banks that will help you establish your bank’s digital presence and drive consumer engagement.
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.
The digital world can sometimes feel overwhelming and exhausting. Weeks spent in front of the computer with a cell phone at your ear can lead to a sense of enormous stress. This is why people find that it makes sense for them to take a break from it. it's time for a digital detox!
The concept of social selling is simple: it aims to do away with traditional cold calls/emails by personalizing the whole concept. With LinkedIn, Twitter, Facebook and analytic tools, you have potential investors, employees, colleagues, clients and most importantly, customers, literally at your fingertips.
Many industries have taken to social selling like fish to water, but the banking industry in particular is facing some challenges. The governing body for financial institutions, the Federal Financial Institutions Examination Council (FFIEC), has released a press release regarding this that’s got some banks confused.
Banks, credit unions and financial institutions of all sizes are now making social media an integral part of their marketing strategies. While some of this is defensive, most now recognize that a smart social media strategy can strengthen an organization’s brand, promote its products and build superior customer relationships.
The challenge facing financial institutions is that their social media efforts are subject to increasing regulatory oversight. In response, it is essential to develop comprehensive policies and procedures to assure that the company and their employees are complying with applicable regulations.