Why Banks Can Dominate Social Media Advertising

Posted by Lindsay Borgen on June 8, 2017

In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.

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Topics: Social Media, Bank Marketing, Financial ROI, Social Media Advertising, Facebook Advertising, Twitter Advertising, Social Media Marketing

Prove ROI with Digital Bank Advertising Strategies

Posted by Lindsay Borgen on June 29, 2016

It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products.

Bank advertising dollars should be spent where they can reap their best return on investment, which, right now, is online. The good news is that digital advertising boasts many benefits, including targeting, analytics and the ability to prove the ROI for the bottom line.

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Topics: Financial Marketing, Bank Marketing, Marketing ROI, Digital Marketing, Financial ROI, Proving Marketing ROI, Social Media Advertising

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