Bank Marketing Ideas That Help You Stand Out: Social Media Contests

Posted by Lindsay Borgen on June 23, 2015

When it comes to bank marketing ideas, a novel approach that helps to expand your brand presence online is a social media contest. Creating a social media contest will attract new customers and increase customer engagement with the bank, which in turn significantly grows your active online audience. Best of all, these benefits are achieved organically when a social media contest is strategically and efficiently created. This article provides you key tips to keep in mind when creating a social media contest to ensure you meet your audience engagement and growth goals.

A Contest Should Focus on Organic Promotion to Achieve Marketing Success

A key facet to understand about social media marketing is that campaigns are most successful by focusing on organic growth, and there are several great ways to achieve this. One way is to encourage users to share the contest. A great contest will get users excited about winning, and this will result in them doing a lot of the marketing legwork for you. They will share the contest details on their social media platform of choice and other users will then check out the contest and do the same.

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Topics: Social Media, social marketing, Financial Marketing, Digital Marketing, Social Media Contests

Innovative Digital Marketing Ideas for Credit Unions

Posted by Lindsay Borgen on June 10, 2015

In today’s technological age, it is imperative that companies digitally market themselves and connect with prospective and current customers online. The majority of people use online search engines to find, examine, and compare products and services; and when it comes to credit unions, members are managing their money via smartphones, apps and computers as opposed to walking in.

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Topics: Social Media, inbound marketing, Financial Marketing, Digital Marketing, Financial ROI, Credit Union Marketing, Marketing Ideas

The 6 Best Bank Internet Marketing Tips

Posted by Lindsay Borgen on June 15, 2015

A large part of a bank’s success depends on the marketing strategy and efforts that are employed. Internet marketing is one of the most important components of a comprehensive bank marketing strategy, with more than 80% of consumers turning to a search engine to find the products and services they are looking for. Utilizing these 10 best bank internet marketing tips can help strengthen your bank’s internet marketing efforts and also help you prove your ROI with digital analytics.

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Topics: Marketing Tips, Social Media, Online Marketing, search engine optimization, Financial Marketing, Digital Marketing, Financial ROI

Combining Traditional & Digital Bank Advertising for Increased ROI

Posted by Lindsay Borgen on May 21, 2015

With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing marketing ROI for financial institutions.

Traditional Marketing

Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.

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Topics: Social Media, inbound marketing, search engine optimization, SEO, Financial Marketing, Digital Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Blogging

Give Hiring Processes An Overhaul: Four Reasons Social Media Recruiting Tools Rock

Posted by Dolores Gonsalves on May 13, 2015

In a perfect world, hiring managers would visit an "employee store" and choose the candidate that best fits their needs. While that idea is pure fantasy, social job sharing sites fill the bill like no other offering available today. They are powerful tools businesses can utilize to forge hiring practices that yield better results.

Businesses who avoid expanding their employee searches into the social job site arena are stuck with a smaller candidate pool of less qualified applicants. Traditional means of recruiting can leave you with a bad new hire, creating issues with performance quality and, eventually, turnover.

Four ways to overhaul old-school recruiting by utilizing social job sharing sites are:

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Topics: LinkedIn, Social Media, social recruiting, employment recruiting

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