Prove ROI with These Digital & Inbound Bank Marketing Ideas

Posted by Lindsay Borgen on October 22, 2015

Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and incorporate digital marketing into the traditional marketing strategy. Here are some of the best digital and inbound bank marketing ideas to attract and retain customers in today’s market.

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Topics: inbound marketing, Financial Marketing, Digital Marketing, Financial ROI, Proving Marketing ROI, Traditional & Digital Strategies

Combining Traditional & Digital Bank Advertising for Increased ROI

Posted by Lindsay Borgen on May 21, 2015

With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing marketing ROI for financial institutions.

Traditional Marketing

Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.

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Topics: Social Media, inbound marketing, search engine optimization, SEO, Financial Marketing, Digital Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Blogging

How to Optimize Your Bank Media Planning

Posted by Lindsay Borgen on April 30, 2015
A few decades ago, marketing for a bank was rather straight forward. The bank would place ads in newspapers and television spots, as well as trade publications and magazines. The only real decisions that went into the target marketing usually revolved around what stations and magazines to advertise in along with what sort of budget campaigns should have. However, times have changed, and there are countless new marketing opportunities for banks to utilize. With so many mediums for marketing messaging available, bank media planning can become easily overwhelming. However, digital marketing strategies and combining traditional and digital marketing can help you prove and increase the ROI on your bank marketing budget.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Media Planning

Implementing a Successful Bank Marketing Plan

Posted by Lindsay Borgen on March 13, 2015

If you have taken the time to see what kind of bank marketing strategies are out there, you know that there are many traditional as well as digital options available to you. In order to be successful in this day and age, it is almost necessary to blend the two into one cohesive and all-encompassing strategy. Effective communication means that you need to be able to reach your customers effectively and simultaneously through multiple media platforms. By underutilizing lines of communication, you run the risk of not being heard or getting lost in all the noise.

One of the first things you should ask yourself when developing your bank marketing plan should be: Who am I trying to reach? What is the most effective way to reach them? Which strategies are most cost-effective?  You will primarily be choosing between different traditional and digital strategies depending on who your target audience is. Digital strategies such as social media or search engine marketing are effective in reaching Millennials and a more online-abled audience, while traditional strategies like print ads and television spots would be used to reach an older demographic.

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Topics: inbound marketing, Bank Marketing, Digital Marketing, Traditional & Digital Strategies, Marketing Plan

Increase Your Marketing ROI with a Boston Advertising Agency

Posted by Lindsay Borgen on February 13, 2015

Are you looking for ways to increase the return on investment on your marketing budget? If your financial institution is only utilizing traditional advertising methods, you are missing out on valuable marketing opportunities. A Boston advertising agency can help your financial institution increase your marketing ROI by combining traditional and digital marketing strategies.

Combining Traditional & Digital Marketing for Maximum Growth

Digital marketing growth is soaring, and for good reason. People are spending more and more of their time online using digital media. This digital space provides an ideal opportunity for exposing more potential customers to your brand.

In combination with traditional advertising, digital marketing can help your company attract and retain more customers than traditional advertising alone. Though many customers respond to traditional marketing strategies, digital marketing helps your company improve their influence by reaching target customers where they are most engaged: online.

For example, let’s say a bank is looking to attract new customers for their personal loan options. A Boston advertising agency could help increase marketing ROI on this specific loan campaign by developing a digital marketing strategy to compliment the traditional advertising. This way, the bank can reach potential customers who are searching online for personal loan options at the right time during their search.

Digital Marketing Helps You Measure Success

No marketing campaign is perfect. Even successful campaigns can help us learn what works and what doesn’t. Digital marketing strategies allow us to measure the success of marketing campaigns in real time. For instance, with digital marketing, you can collect data metrics such as:

• Which ads/campaigns are being viewed and for how long
• How many clicks an ad campaign receives
• How much traffic is being pushed towards your website from a particular campaign
• How many clicks lead to a purchase of products or services

This data can help your financial institution adjust its approach or optimize campaigns in order to increase the success of your marketing efforts. Digital marketing analytics can also be used to support the success of future marketing campaigns. Overall, digital marketing strategies help to not only measure the return on investment for marketing campaigns, but also helps save money on future campaigns by identifying areas for improvement.

In combination with traditional marketing, digital strategies can help you connect with your target market. By using a Boston advertising agency to develop your digital marketing efforts, you can help increase the overall effectiveness and measurability of your company’s marketing campaigns.

For more information about proving marketing ROI for your financial institution, download our free eBook now!

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Topics: Financial Marketing, Digital Marketing, Financial ROI, Proving Marketing ROI, Traditional & Digital Strategies, Traditional Marketing

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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