Combining Traditional & Digital Bank Advertising for Increased ROI

Posted by Lindsay Borgen on May 21, 2015

With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing marketing ROI for financial institutions.

Traditional Marketing

Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.

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Topics: Social Media, inbound marketing, search engine optimization, SEO, Financial Marketing, Digital Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Blogging

How to Optimize Your Bank Media Planning

Posted by Lindsay Borgen on April 30, 2015
A few decades ago, marketing for a bank was rather straight forward. The bank would place ads in newspapers and television spots, as well as trade publications and magazines. The only real decisions that went into the target marketing usually revolved around what stations and magazines to advertise in along with what sort of budget campaigns should have. However, times have changed, and there are countless new marketing opportunities for banks to utilize. With so many mediums for marketing messaging available, bank media planning can become easily overwhelming. However, digital marketing strategies and combining traditional and digital marketing can help you prove and increase the ROI on your bank marketing budget.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Media Planning

Increase Your Marketing ROI with a Boston Advertising Agency

Posted by Lindsay Borgen on February 13, 2015

Are you looking for ways to increase the return on investment on your marketing budget? If your financial institution is only utilizing traditional advertising methods, you are missing out on valuable marketing opportunities. A Boston advertising agency can help your financial institution increase your marketing ROI by combining traditional and digital marketing strategies.

Combining Traditional & Digital Marketing for Maximum Growth

Digital marketing growth is soaring, and for good reason. People are spending more and more of their time online using digital media. This digital space provides an ideal opportunity for exposing more potential customers to your brand.

In combination with traditional advertising, digital marketing can help your company attract and retain more customers than traditional advertising alone. Though many customers respond to traditional marketing strategies, digital marketing helps your company improve their influence by reaching target customers where they are most engaged: online.

For example, let’s say a bank is looking to attract new customers for their personal loan options. A Boston advertising agency could help increase marketing ROI on this specific loan campaign by developing a digital marketing strategy to compliment the traditional advertising. This way, the bank can reach potential customers who are searching online for personal loan options at the right time during their search.

Digital Marketing Helps You Measure Success

No marketing campaign is perfect. Even successful campaigns can help us learn what works and what doesn’t. Digital marketing strategies allow us to measure the success of marketing campaigns in real time. For instance, with digital marketing, you can collect data metrics such as:

• Which ads/campaigns are being viewed and for how long
• How many clicks an ad campaign receives
• How much traffic is being pushed towards your website from a particular campaign
• How many clicks lead to a purchase of products or services

This data can help your financial institution adjust its approach or optimize campaigns in order to increase the success of your marketing efforts. Digital marketing analytics can also be used to support the success of future marketing campaigns. Overall, digital marketing strategies help to not only measure the return on investment for marketing campaigns, but also helps save money on future campaigns by identifying areas for improvement.

In combination with traditional marketing, digital strategies can help you connect with your target market. By using a Boston advertising agency to develop your digital marketing efforts, you can help increase the overall effectiveness and measurability of your company’s marketing campaigns.

For more information about proving marketing ROI for your financial institution, download our free eBook now!

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Topics: Financial Marketing, Digital Marketing, Financial ROI, Proving Marketing ROI, Traditional & Digital Strategies, Traditional Marketing

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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