Lipstick On A Pig: Why You Need A Complete Website Overhaul

Posted by George Irish on August 29, 2016

While companies are convinced of a website's importance in branding their message and widening their reach, some decision makers balk at forking over financial resources to modernize and optimize the company's site.

This is a whopper of a mistake.

A website is the face of your company, and is frequently the first taste a potential client nibbles of your brand. An outdated, difficult to maneuver, or poorly laid out site sends potential clients scurrying toward the fresher websites of your competitors.

Maybe you think a simple tweak of your current site puts you back on a level playing field, with less time spent and fewer dollars forked over. We hate to burst your bubble, but there are several reasons your company needs to commit to a complete overhaul, instead of tossing good money into a redesign that won't eliminate your site's issues.

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Topics: Website Overhaul, website development

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