What Do You Need to Have the Best Financial Website Design?

Posted by Lindsay Borgen on May 10, 2017

Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones.  According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression. Having a professional banking website layout can attract visitors, keep their attention, and secure loyal customers.  Three key components that are crucial to having the best financial website design are the features, design elements, and the overall organization of the website. Learn how best implementing these components can help you gain and retain customers, helping to prove and create ROI for your website.

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Features
Banking institutions need to go above and beyond to offer customers versatility and accessibility. Customers visit a financial website regularly for transactions, services, and other information. Banking websites need to offer a variety of financial tools to assist customers. These tools help customers with financial planning, and can include useful articles, blogs, and tips for keeping a healthy budget, planning for a vacation, or calculating a mortgage. Each article should include contact information for bank specialists, who can provide further information.

Banking websites should also feature a technical support section.  Banking services such as mortgage calculators, statements, wire money services, budgeting software, and a customer support portal, should be easy to find, readily available, and user friendly.

Design Elements
If you want your banking website to succeed, it needs to have a responsive design. The best financial website designs are those that can be accessed from devices other than computers, such as smart phones and tablets. Website access from these devices increases exponentially every year, making it is critical that your website is fully optimized. By not having a responsive design, you are losing prospective customers.

Other design elements that affect the visual appeal of your banking website include colors, image arrangement, and fonts. Avoid darker colors when designing your website. Your color scheme should have bright, vibrant colors that inspire customers, and leave them with a positive assessment of your website. These elements should be simple, but applied in a unique way that makes your website memorable.

Organization
The organization of your banking website is crucial. Customers want a website that is well organized and easy to use. Explore your website and test your navigation, as if you were a customer, and see what can be improved.  Ask yourself some questions as you search your website. Do the items in your navigation menus make sense? Are they easy to find? Are there any unfinished pages or broken links? Can customers easily log in to their account? Can they view their statement? Are they able to request further information? A website that is easy to navigate increases customer satisfaction.

Online banking is convenience that many customers need and want when looking for a new bank. Current customers, as well as new customers, may not go into a bank for long periods of time. However, they visit the bank’s website regularly to use certain services.

The features, design elements, and organization of a website are essential to keep existing customers happy, while attracting potential customers. These components for creating the best financial website design will help to simultaneously increase website traffic and your ROI.

Marketing ROI for financial Institutions

Topics: Financial Marketing, Financial ROI, Bank Websites, Financial Websites, Financial Website Design

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