We're sitting right in the middle of the Internet's Golden Age, the process by which the world's customers transition from using traditional communication to using the Internet near-exclusively to study companies and make purchase decisions. The statistics at every turn paint the importance of a strong business website: online purchases will account for a full 50% of all buyers by the end of the decade, while 9 out of 10 buyers use the Internet to research their decision prior to purchase. As such, when designing a financial website, it's pivotal to design and launch every page in order to best serve user experience and your market niche. How do the right financial web design services help your site achieve better customer interaction and retention?
The Internet is no longer confined to desktop computers, and financial institutions must adapt to reach users where they access the internet most. Laptops, mobile devices, tablets, and even e-readers access websites in a different format than a traditional computer. Today, the majority of web traffic comes from mobile devices. In particular, smartphones have overtaken computers as the dominant web browsers. Sites that do not have responsive design -- that cannot distinguish between a mobile user and a laptop user -- will not enjoy the same rankings in a search engine as sites with responsive design. Consulting with a financial web design service company for your website redesign will help ensure your site is responsive and optimized for viewing from the device accessing it.
One of the great benefits of financial web design services lies in creating the framework of a website. By mapping out and strategically planning the site map, including all affiliate links, your site will be easy to navigate for the user and create a better user experience. Navigation ease should not be overstated: over half of all page visitors will spend less than 15 seconds on any given page. Designing the site to be intuitive and easy to navigate makes it much easier to keep customers on the site once they've come to the homepage.
Get Specialist Help
With the need for a variety of services on a financial web page, including tools and communication, banks need a web design service that specializes in the financial vertical. Ensure that your web page has the strength, capability, and versatility to provide each customer with what they using design services specifically tailored for financial institutions.
If you’re interested in redesigning your financial institution’s website and want to identify areas of opportunity and improvement, sign up for our free financial website audit now!